top of page

Why Gutthink?

Visionary leaders trust their instincts when making big decisions.  


The future is less predictable than ever. Using your instincts is the only way you’ll stay ahead of the pack.


Founders - globally acclaimed creative Warren Brown, ex-CMO Martin Rippon, and international IP lawyer Justin Senescall – offer a unique blend of skills to give businesses both large and small an advantage over their competition. 

What is ‘Gutthink’?


Put simply, Gutthink™ is about combining instinct and intelligence to create inspiring ideas.

Sweating the terabytes of data can give you an illusion of certainty.  But data can only truly explain what happened in the past and a little about what is happening today. Instincts can help paint a picture of the future.


Our Gutthink™ approach is based on years of experience using the growing scientific, psychological and management research into creative thinking and decision-making.


If you fail to trust your instincts, chances are you’ll fail.



“You’re going to have to get people making judgment calls, because analysis paralysis is already here. 

You have to have a gut, right? I can give you data that says we should build another store, but I can give you just as much data that says we shouldn’t. 


At some point you have to have gut.”

John Koryl
President Nieman Marcus
bottom of page