In 1980 at the age of 22 Warren travelled to London to forge a career in advertising. He didn't know anyone and there was no job waiting.
By the age of 25 he had won "Commercial of the Year" and "Poster of the Year" and was the most awarded creative in London for his work on Foster's and Irn Bru.
After a successful stint in London, Warren returned to Australia in '93 to The Campaign Palace. His first work for Australian Meat and Livestock was voted "Campaign of the Year" and his “I’d like to see that” campaign for the AFL became part of the Australian vernacular overnight. In two years he had won virtually every Australian advertising award including those for advertising effectiveness.
Warren’s instincts told him the timing was right in ’96 to start his own agency, BMF. One of the first campaigns BMF produced was the world’s most successful Anti-Smoking campaign, ‘Every cigarette is doing you damage’. BMF changed the standard of Australian beer TV advertising with a wandering tongue in search of a Toohey’s Extra Dry, and got Australians to love our Lamb, especially on Australia Day. His work also turned XXXX Gold from a regional beer brand into Australia’s #1 Beer.
BMF grew to become Australia’s largest independent agency and went on to win "Agency of the Decade" in ’09.
Warren’s entrepreneurial spirit hasn’t been restricted to advertising, becoming co-creator and EP of the highly successful car show CarTorque, which produced 24 episodes for Channel 10.
Warren has been a President on many of the big international advertising award juries and has contributed to many advertising books and publications throughout his career. He was inducted into the AdNews Hall of Fame in 2016.
His instincts and entrepreneurial spirit led him to co-found Gutthink and Partners in 2017.